- RADD
- Posts
- 📱The Art Of Influence🎨
📱The Art Of Influence🎨
But first, a word from our sponsor
“Auto Tag Connect, LLC offers national comprehensive automotive registration and titling services, catering to individual vehicle owners, dealerships, and fleet operators. We simplify complex processes to ensure efficient and accurate documentation”
visit us at www.autotagconnect.com
IT’S INFLUENCING
The Art of Influence
Influence; Arguably the most popular buzzword of 2024. You hear, read, and experience it EVERYWHERE. Very similar to a celebrity, an “Influencer” is anyone using social media to push a specific idea, product, or lifestyle. Often done as a way to generate income, these icons, of sorts, garner a tremendous following. Usually associated with fashion or art, influencing has infiltrated the automotive industry. With many dealers and staff going viral, their businesses are flourishing like never before.
Take @russflipswhips for example. Using a simple method of creating POV scenarios and acting them out, he has acquired nearly half-a-million followers. This is real influence and real money for his own business.
Look at @javuanbanks below.
@javuanbanks YOUNG MAN DOES HIS RESEARCH BEFORE GOING TO THE DEALERSHIP AND THIS HAPPENS😂😂😂 #dealership #CarSalesHumor #carcomedy #carsalesman #teenager
Javuan does something very similar and enjoys just as many followers on his TikTok. He is not alone. There are hundreds of influencers out there grabbing our attention and effectively sending their message.
This can be a great way to create community in the automotive space, as well as give dealers a way to reach a new audience and ultimately make more profit. So, maybe it’s time your dealership presses record and makes some videos of your own.
One of the originals to the game is our favorite, @supercarblondie. Using her social media as a platform for luxury car reviews, she has gained a following of SEVENTEEN MILLION. Her videos are cool and educational, and she always finds the wildest cars to review. Make sure to give these guys a follow and enjoy the content.
IT’S COMMUNITY
Let’s take a trip around the DMV and see what everyone’s up to!
We’re excited to partner with Brandywine Valley SPCA for a special pet adoption event at our dealership! Join us on October 5th from 11am - 3pm and help give these deserving pets a forever home. Come meet your new best friend! 🐶🐱
We're a proud sponsor of the Bedford Fall Foliage Festival! 🍂🍁
Supporting our community:
* Weekend 1: Parking spots behind our Penn Square Center building are available for sale to benefit the Bedford Cross-Country and Track team.
* Weekend 2: Secure your parking spot and support the Bedford Girls Basketball team!
Come see us at the festival:
* Visit our table and check out some sharp cars on display.
Let's celebrate fall together and make a difference for our local athletes! 💪
Passport proudly supports Samaritan’s Purse who is hard at work to send aid to those affected by Hurricane Helene. 🙏🏼❤️
Last week, Norris Ford was a proud sponsor of the Miracle Makers of Maryland Car Show, benefitting the Johns Hopkins Children's Center! Our team brought out some vintage Ford vehicles, tied to our very own Norris Ford history and had a blast attending the event.🚗💥
IT’S AWARDS
Let’s all take a moment and give a special congratulations to some of our local dealers on some very hard earned awards!
Ford President’s Award — Bob Bell Ford
Bob Bell Ford finally found time to celebrate the 2023 Ford President's Award with a fabulous luncheon that was complete with great food and plenty of fun!
From Ford — “The Ford President's Award is one of Ford Motor Company's most prestigious awards and recognizes Dealers achieving the highest levels of customer satisfaction in their respective Customer Viewpoint Group.”
Bob Bell Ford was selected to be one of 340 to receive this award out of over 5,000 dealerships. Congrats!
CarGurus Top Rated Dealer — Sheehy Infiniti of Annapolis
Congrats to Sheehy Infiniti of Annapolis on your latest success. The CarGurus Top Rated Dealer Award takes a tremendous amount of time and consistency to achieve.
Sheehy Infiniti took to social media to say — “Thank you to our amazing customers for your trust and support, and to our incredible team for consistently delivering top-notch service.”
According to Car Gurus, “The CarGurus Top-Rated Dealer Awards recognize the dealers who go above and beyond to provide exceptional customer service. The awards are based on hundreds of thousands of reviews from car shoppers across the US and are given annually to a select group of dealers with the highest average dealer ratings on CarGurus.”. This is no small feet!
TOP LISTS
PC: Hyundai.com
Top 15 Most Interesting New Releases and Concept Vehicles
The last decade we have seen some crazy vehicles hit the lots. From Mustang SUV’s to fully electric pickups, it seems nothing is off the table as far as concept and design goes. That is why we have put together RADD’s Top 15 Most Interesting New Releases and Concept Vehicles to look out for. Some are just rumors, while others are set to launch!
Take the time to click on each link and check out these wild vehicles.
IT’S HAPPY HOUR
DON’T FORGET — Happy Hour at the Annapolis Yacht Club
MADA is hosting Happy Hour at the Annapolis Yacht Club during the Annapolis Boat Show THIS EVENING from 4:30-6:30 PM.
If you are interested in attending, please email [email protected]
Adios