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Sell Me This Car ✍️

The Official Dealer Culture Newsletter of the Maryland Automobile Dealers Association

But first, a word from our sponsor


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IT’S BUSINESS

The Road To Billions With Vince Sheehy

Clear out some time today (or this evening at home) to check out Car Dealership Guy’s recent discussion with multi-billion dollar dealer, Vince Sheehy.

Vince gets granular with his process and ideology and gives tips on how to build an empire like his. He has drawn inspiration and learned from many sources and experiences in his life, and even lends credit to Buddhism.

Watch the podcast on YouTube by clicking above or stream via —

IT’S BAD

Lethal Hurricanes Attack The South

The American Southeast is being hit BACK TO BACK with deadly hurricanes.

With the aftermath of Helene coming to light, the death toll is over 200, and MILLIONS are left without water or power by its devastating passing.

Just when things couldn’t get worse, Floridians are now bracing for impact as Milton hammers the Gulf Coast with 180 MPH+ winds and record breaking storm surges. Milton is reported by many sources to be among the strongest storms ever recorded in the Atlantic Ocean.

Long story short — things are bad.

And…

They need our help.

We know that all of our amazing DMV dealerships are involved in some very powerful volunteer and charity work, but this is certainly one worth considering. Many southern states are in critical condition and in need of relief.

Things are only expected to get worse after Milton passes, and there is no telling what we will be left with after.

There are numerous relief funds and humanitarian websites already helping. Find one you trust, and get in contact with them.

Stay up to date with the live news links above and keep all those who are (and will be) effected in your thoughts and prayers.

Stay Safe

THANKS FOR COMING

2024 Annapolis Powerboat Show Happy Hour By The MADA

On behalf of the MADA, we would like to thank EVERYONE who came out last week for the MADA’s Happy Hour during the Boat Show. It was great conversing with everyone and seeing familiar faces.

Please, if you couldn’t attend this year, come join us next year and enjoy scenes from the Annapolis Yacht Club, catered food, and drinks on the MADA.

IT’S COMMUNITY

WOW, you guys have all been… BUSY!

We have been awarded Maryland's #1 Genesis Dealer for the month of September! It is an honor to take this title for three months in a row, and we couldn't have done it without our amazing staff and customers.

Thank you to our community for all of their support!👏

October is Breast Cancer Awareness month and Ourisman Tri-State Subaru was happy to sponsor Dewey Goes Pink this past weekend! 🎀✨ This was a 5k walk/race!🏃 to support Sussex County Delaware Breast Cancer Coalition’s (DBCC).

Thank you @rehobodyshop @montydewey for putting on the event to celebrate all of the strong warriors who fight or have fought breast cancer!💪 👑

Berry Feiz, our DARCARS Lexus of Silver Spring General Manager, had an amazing morning with the bright students of Paint Branch High School! 🌟 Together, they explored exciting career opportunities in the automotive industry, and Berry shared inspiring advice on following dreams, staying disciplined, being kind, and always remaining consistent.

We’re passionate about building strong community partnerships like this and love the opportunity to help empower the next generation of leaders. A big thank you to the staff and teachers of Paint Branch High School for making this event possible!

For the past 10 years, MileOne has awarded renewable scholarships to employees and their family members looking to further their education through the NextMile Scholarship Program. 🎓

Camryn Desai is a 2024 recipient and quality assurance analyst in our HRIS department! Camryn is currently working toward her Bachelor’s degree in Anthropology at Towson University. She hopes to graduate and put her degree to good use by working with a non-profit or NGO that focuses on community-based grassroots efforts to uplift impoverished families.

Thanks for all you do Camryn, and best of luck with your studies! 🎒📚🤩

🚗📚 Sheehy Toyota of Fredericksburg is proud to support our local community by donating backpacks to the students of Courthouse Road Elementary School! 🎒✨ Education is the foundation of a bright future, and we're excited to help set these young minds up for success!

Remember guys — We don’t discriminate

Whether your dealership is big or small, we want to know about all the great stuff you do

Email [email protected], and share your stories!

IT’S EDUCATIONAL

Sell Me This Pen Car

Possibly the most cliche four words in the sales universe —”Sell me this pen.” has prompted countless answers and arguments.

So, what is the best answer? Is there an answer? Is this a counterproductive exercise all together? How does it translate to automotive?

Let’s explore…

There really are one million ways to approach this scenario and ultimately ‘sell the pen’. Hubspot and Salesforce offer some very conventional strategies, such as value-adding and problem-creation, but is this textbook stuff what really sells the pen?

Above are two very interesting approaches. Essentially, experts agree it has little to do with the pen (or car). The pen could be anything. It is about HOW you sell the pen, WHY you sell the pen, and WHO to sell the pen to. Give the videos a watch and form your own ‘sales pitch’ to sell the pen.

When watching these videos and researching the topic, always envision the pen as a car. Make each question, each selling point related to a car in mind and learn from the strategies displayed. If you think you’ve extracted something valuable, try it out on the lot!

I’ll be back