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MD Dealers Bringing The 🔥🔥🔥 This Winter
But first, a word from our newest MADA Recommended Associate Member
“Crovato BG Products and Services is the official supplier of BG Products and Services. We offer Service Solutions that generate efficient, effective, and profitable fixed operations revenue."
IT’S FEATURING FEATURES
And now for our feature film —
Selling Cars: The Importance of Features
Let’s start with some context.
RADD recently had the pleasure to travel to Washington, DC to attend the 2025 DC Auto Show (It rocked). We were on a mission to discover what folks came to see and what they were most interested in. In other words, WHAT SELLS.
What did we find out? People love FEATURES.
They want exciting. They want new. They want fun.
It’s all about features. What makes one model stand out from another? What can you do that the others can’t? These are the things consumers want to see.
Mercedes has some obvious features to show off as you can see in the video above.
But, how are you educating the world on your vehicles’ features?
It’s time to get your camera out and make your own feature films. The customer needs to see WHAT features your cars have and HOW they work. With so much shopping done online now, you need to deliver that in-person, hands-on-tech experience; And what better way then through social media?
Some of our local dealers are doing a great job at achieving just that. Check it out —
Get creative, let your personalities shine, press all the buttons, and most of all —
Feature the Features
DEALER SPOTLIGHT
Ladies and Gentlemen, a round of applause for the one and only Sheehy Auto Stores!
Congratulations on CLEANING UP the CARFAX 2024 Top-Rated Dealer Awards!
“These dealers have been recognized by CARFAX consumers as the best of the best when it comes to building trust and transparency,” said Gregg Cleary, CARFAX Vice President of Dealer Business. “They truly set the bar high for customer care. CARFAX has more than 4.1 million verified ratings and reviews, and dealers earn the Top-Rated distinction strictly from that verified feedback. We want to make it easier for people looking to buy or service a car to know they’re in good hands.”
— CARFAX
Did your store receive an award recently? Sent us some pics and you just might see yourself featured in a DEALER SPOTLIGHT!
IT’S COMMUNITY
You guys have been BUSY
We’re getting some serious FOMO…
oin us in spreading Easter cheer with Easter for Eli! This incredible local non-profit brings joy to hospitalized children during the Easter season.
Want to help?
Donate an Easter basket filled with age-appropriate gifts (no candy/food, please!).
🥳 Join us in wishing Dave Wilson a very Happy Birthday!
Here’s to another amazing year ahead filled with success, happiness, and great memories.
Happy Valentine's Day! 💕 Sending endless heart eyes and PUNny Valentine's Day wishes your way. 💌
Happy Birthday, Gary! 🎈🎉
Today we’re celebrating our incredible store manager’s birthday! Not only is he a star on TikTok, but he’s also a dedicated and hardworking part of our Jones family. We appreciate everything you do!
IT’S CRAZY
It’s been a while since we’ve provided a dose of crazy.
Hopefully these articles make you feel a bit more sane.
IT’S A REMINDER
There is still time to join the fight against the Trade-In Difference Tax Credit Repeal,
Follow the steps below and let’s win this together!
Display the QR Code
Download, print, and display our custom QR Code within your dealership. This gives anyone who scans access to a simple, user-friendly advocacy form that sends letters straight to the applicable legislators.
Save the PNG
IT’S DATA
Or download the PDF
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