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- 🚗 Maryland is Full of NEW This Week 🦀
🚗 Maryland is Full of NEW This Week 🦀
The Official Newsletter of the Maryland Automobile Dealers Association
But first, a word from our sponsor
“Crovato BG Products and Services is the official supplier of BG Products and Services. We offer Service Solutions that generate efficient, effective, and profitable fixed operations revenue."
IT’S YOUR WALLET
MD to Replace Fuel Tax with Mileage Based User Fees
MDOT recently tested a pilot program where drivers were charged based on the mileage they commuted on state roads and compared the fee to that of the respective fuel tax amount. The results showed that both methods of collecting fees cost the driver about the same.
This new program aims to save rural drive, who do not use the highways nearly as often as urban drivers, money when at the pump. The fees would instead be collected from those frequently traveling on the taxed roads.
IT’S LEADERSHIP
Presented by
How to Go Viral: What it Means for Your Business
Whether you like it or not, social media is here and it is influencing consumers like we have never seen before. These platforms are being used as communication channels for fashion, art, products, and politics, and the results are almost unbelievable. To be a business in 2024 and not investing some amount of time and resources into your social media presence and reach can be detrimental for success.
Dealerships across the country are going viral and reaping the benefits. Comprised of almost entirely videos, the content being produced by these few dealerships are driving business and brand awareness in droves.
Watch the TED Talk above by BuzzFeed's Publisher Dao Nguyen to get a breakdown of what might make something go viral, then watch the videos below to get an idea of what it takes. Trust me, it may seem silly, but these businesses are sitting back while views become dollar signs 💲💲💲
@.centralhoustonnissan He's fine....LIFETIME Warranty on New and Used Cars 🙌🏼 . . . #CentralHoustonNissan #CentralHouston #Houston #Texas #HoustonCars #Nissan #N... See more
For reference, that last video got over 17 million views…
Go make one.
IT’S WHAT’S NEW
Want to know what’s going on around you? Scroll and find out what our local dealers are up to and how they are making themselves stand out.
Bob Bell Automotive is doing their part to enrich the community through their annual golf tournament. Programs like these are absolutely CRUCIAL to a successful and fulfilling business. Remember, without your community you are just a building with cars. It is the people around you that make you a dealership and a community leader.
Bob Bell Automotive has partnered with There Goes My Hero to host the 7th Annual Bob Bell Charity Golf Tournament to raise money for blood cancer patients and their families. Last year they raised $101,388! This will be hosted at Chartwell Golf & Country Club!
Hats off!
Group 1 Continues to go strong despite CDK outages. CEO Daryl Kenningham even appeared on CNBC to discuss their resilience.
Ourisman Tri-State Subaru team members showed their love by donating to the ChristianaCare Union Hospital with care-packages. Just another example of dealerships giving back and leaving their mark on the community.
I mean, come on. Ourisman is knocking it out of the park again, donating a miniature car to chauffeur sick children around the Children’s National Hospital in DC to give them a bit of joy during their stay. It doesn’t get much better than this. Bravo Ourisman Honda, Bravo 👏
IT’S COMMUNITY
The Chesapeake Bay Trust has officially released their new tags. Shown above is the unveiling of the updated design. The previous design is included below for reference. An added “S” and “& Coastal Bays” makes up the update. The organization wants to emphasize its commitment to not only the greater Chesapeake Bay, but all bays and tributaries in Maryland.
Check out the article by WBAL below
Don’t Forget — Olympics Tomorrow
Coverage from RADD coming at you next week
